If you expect to establish your online website as a serious business model, then you must work on getting trust from your audience. Ensuring customer or even visitor's trust ensures more online sale and the success of online business. Conversely, your online business is doomed for failure without trust. Fortunately, here are a few tricks to help you gain respect from visitors.
1. Professional Web Design
Your first impression made is the most important one. Therefore, the first vital thing to create trust with your visitor is to get your website design be professional. Would you purchase something from an online store that seems very unprofessional, such as horrible page layout and paint colors and insecurity? Of course, you won't.
The benefits of having a killer design do not end with the first impression of a website. Your chances of attracting visitors from all around the world increased and so does the possibilities of pull their credits card out of their pockets and buy your products or services.
2. Add corporate blog
A corporate blog can be an incredible tool for trust building purposes. Will you come back to visit a website that nothing has been altered since it first launched day after day? Your answer is definitely not. With a blog, you will be able to add original content which covers whatever topic you want regularly, which will excite your readers.
With a blog, you will be able to put a name and face to your company and create a relationship with your audience therefore the sense of humanity to your website will be increased. With a blog, you are able to speak your voice out and if your opinions carry authority then it will show customers that you are knowledgeable about your product and that you are a leader in the field.
3. Company Branded Email
Compared with free email service, company branded email gives your contact more trust since it indicates that you are really run a business seriously. If you are going to buy equipment with a huge amount of money, which contact email will make you feel more comfortable, sales(at)companyname or a free email account like Gmail? I think the answer is obvious.
Company branded e-mail will convey a professional image online and it is easier to gain trust at least from new customers. In addition, your brand awareness will be improved with business email marketing since every time you send a email you are promoting your business as well.
When you are shopping around for a web host for your Web site, you should be on the look-out for features including: POP3 accounts and email aliases, which allow you to set up branded name email.
4. About Us Page
About Us page is one of the most important pages on a website. When a visitor first come to your website they have no idea of your company and the people behind the company, they are of high likely hope to find a little more about your product and your company, for instance, the history, goal and employee files of your company. Your About Us Page can add great credibility to your website. Someone put it this way: If your Web site is the face of your company, the About Page is its heart.
5. Customer Reviews and Testimonials
Customer Reviews and Testimonials is another couple of trust indicator. These word-of-mouth communications are more influential and powerful to build trust and credibility to new customers. Seeing the positive reviews and testimonials written by others who have done business with you, the new customers will feel a sense of security to trust your company. People always love to hear what others think.
It is advised to encourage your satisfied customers to go online and write reviews if possible. That is a good way to build a solid online reputation and help your site with regard to search marketing. In additional, you are recommended to offer a free trial of your product for new customers or a discount to those who are willing to write testimonials for you. Also, providing good customer service can also often yield positive results. Having text only reviews and testimonials are not enough to convince your visitors, it is a better practice if you could include the contact information or the result show within them, for instance, if you are a web design company, you can simply display the project you have done with the website address.
6. Customer Support Page
How to maintain high customer satisfaction so as to receive positive reviews and testimonials? You can make this challenging task a bit easier to accomplish if you are providing excellent customer support. Customer's expectations for customer support are increasing these days. They don't want to see the outdated knowledge systems. They hope that if they need help you are always available and providing solutions. You had better not only offer contact information, knowledgebase, but also phone support and live-chat and respond to their individual needs and issues quickly.
7. A Reliable Web Host
Your web site will not receive any trust from visitors if it gets down too often. Before you sing up with a web hosting provider, you need to do some market research and find one that is dependable and has good reputation among many webmasters. Or you can also read the article a completed guide to web hosting reliability for finding a desired web hosting solution.
8. Final Tip is Be Honest With Your Customer
Last but not the least, honesty should be considered as the core of your business value. A lie may take care of the present, but it has no future. You should deliver according to what you promised and guaranteed. Be careful of the shortcomings and limitations of your offers and service. For instance, if you promise to offer a promo code for a 10% discount in an offer, then you should not raise your price to cover that discount. Keep honest and never mislead customers with information displayed on your website. Make yourself an honest man and then you may be sure there is one less rascal in the world.
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