แสดงบทความที่มีป้ายกำกับ Effective แสดงบทความทั้งหมด
แสดงบทความที่มีป้ายกำกับ Effective แสดงบทความทั้งหมด

วันเสาร์ที่ 23 ตุลาคม พ.ศ. 2553

Hypnotizing Your Opt-ins With Effective Email Promotions That Sell Like Hot Cakes

Writing an email is a combination of marketing formulas and psychological triggers for you to buy. As some online business expert call it is 95% rules and formulas and 5% creativity.

A. Opt-in customers already have an established relationship with the sender.

If the email customer you are mailing knows you well there is a good chance that your email will be opened and read, especially if it is from:

B. The offer is relevant to their needs:

You need to know your target audience and tailor to their needs. As the product you are selling is fulfilling the requirement of the market, they will be excited to know what is new and will open the email as soon as they see it.

C. If the subject line tells them that email has special for a low price offer.
Pricing always makes a difference and specially if the buyer is aware of the current market price of the product and the offer is saving substantial percentage.

This kind of effective email needs a plan how to write it?

1. What is your ultimate goal with this email.

Subscribe to your email list, sign up for a newsletter or purchase a product. Promotions that focus on a single offer pull much better results that promotions that include several offers, so it is important that you clearly define your focus right away.

2. What is the reaction of the reader to your call for action?

Think in terms of benefits. Once they read the email how will they respond to the goal of the email. Is it to sign for a newsletter or to buy the product. Explain the benefits that will bring the results you are looking for.

3. There has to be an urgency in your statement:

As without an urgency, the reader reads the email and persuaded by the benefits thinks of doing it when there is some time. Then it goes in the background and email is forgotten. Urgency is very important. But this urgency should look like real, fake urgency does not appeal to the reader.

4. Numerous compelling benefits with urgency will make them react right away to the call to action. Benefits.

Multiple benefits should always to written with bullets and very short. This reinforces the idea of multiple benefits and focuses the reader to act right away. If you are writing a single benefit in the email then explain in detail in a personal way to get the best out of this one benefit.

5. The size of the email.

Generally a bullet generated email is longer and therefore, it can be little longer than a letter size page.
Where as a personal email with bullets should not be longer than ¾ the of a page.

6. The best spots for the links:

The link to your website should not be written early in the email. It should always be after you have written the benefits with the bullets., or even close to the end. In case a Free offer is presented in the email then your link can be written early in the email

7. Who is the audience you are targeting?

What is your relationship to the customer should be described in the beginning to remind the customer the reason why you are writing all this. For example if they bought a product from you in the past or signed up for your newsletter mention it. Thanks for buying my product (write the name or brand of the product).

8. How to address your reader and yourself in the email.

Call your reader by name and you decide that when you plan to write the email. "We" does not seem the right way to talk to your customer. For yourself trying using "I". Keep this voice of "I" and "YOU" constant.

9. Your Contact Information:

At the end of the email provide you email addresses or other contact information that you want to have. It is very important for writing an email. This provides credibility to your email and you. This also makes you comply with the Can spam act.

10. Always write a P.S. in your email, as it has been observed that all email readers read P.S. attentively.

Many writers prefer to write the biggest benefit in P.S. to take advantage the psychological trigger.

Hypnotizing the reader with compelling benefits;

The most effective promotions grab the reader's attention with compelling benefits that speak directly to the readers deepest desire and greatest fears. Benefits build the value you need to drive people to act when presented with your call to action.

Choosing your tone and transferring the ownership:

Most profitable emails are written in a simple and conversational style. All marketing campaign transfer the ownership of the product to the reader slowly. For example telling the customer about your product transfer the feel of ownership "to help you to take advantage of the special low price we have made the payment plan really affordable for you with monthly installations" This feel of owning the product makes them feel the product their own all they have to do is pay for it. And since it is on easy payments it is even easier.




http://franstips.com

Fran Aslam is former teacher writer and home business owner "Fran's Home Child Care" and on line marketer.

วันอาทิตย์ที่ 19 กันยายน พ.ศ. 2553

Try These Effective Email Marketing Tips

Writing effective emails can make a significant difference in the results you get. A well written email can easily outperform an "average" email by 500% or more. If you want to maximize sales, you really want to spend a few extra minutes to create an effective email.

There are several key steps you need to take into account when you sit down to create an effective email marketing campaign.

The first is to be clear on your prospects "hot button" concerns. Not only do you need to understand what your prospect wants, you also need to deeply understand why they want it.

For example, say you are marketing a hot new stereo system for automobiles. You need to understand if your prospect is interested in your product because they are an audiophile and appreciate excellent sound quality. Or, perhaps your prospect is primarily motivated by getting the coolest neat equipment to impress his friends or prospective girlfriends.

The approach would clearly vary.

Once you have settled on just who you are trying to reach with your email and why you can begin to write.

Your initial objective is the get your prospect to actually open the email. If you have been doing a lot of mailing to your list, the first obstacle may be your own past emails. Were they all hype and sales? If so, the odds are that your prospective reader will be less likely to open your next one. So the takeaway here is that as part of any ongoing email campaign, you want to be sure to offer a good amount of good content, information etc, so the recipients are more likely to be willing to open your email.

That said, the key to getting your email opened is a strong and interesting title or subject line that grabs their attention and arouses their curiosity.

Generally these titles should be short. Ten words or less. They should not telegraph that you are selling something, but instead should be focused on the motivation behind the "hot button" as described above.

If your selling gold clubs to people who want to improve their golf score, a subject line like, "These Golf Clubs Will Shave 5 Strokes Off Your Score!"

A subject like that speaks directly to their hot button and their motivation. What is your prospect trying to accomplish? If you identified that as we suggested above, the writing of a compelling subject will come easily.

Once you get them to open the email, you need to make your case. But you case is not to get them to buy your Golf clubs, or stereo or what ever. The objective of the email is to get them to go to your sales page. That's where you will do your actual sales.

People are busy. They do not want to read a ton of stuff. Most have more email than they can shake a stick at and pretty much just browse to see what appeals to them.

Thus you want to keep the body of your email short. Generally between 3-5 paragraphs.

In doing so, you first want to connect with them on a personal level. You know their hot button, and used it in your title, now you need to build on that. "When I was first getting started in golf, I was using an inherited set of clubs that weren't right for me..."

Another key aspect of email marketing to a list is to always talk to individuals and not to your list. While people may understand that they are on a list, they really want to be addressed personally. So talk in terms of me to you, like you would in an email to your brother. Subconsciously, they will respond better.

Finally, tell them what you want them to do. Close with a call to action to click your link to take them to your sales page. Remember the goal of your email is not to sell them anything, other than to move to the page that will do the selling.

Follow these simple tips for writing effective emails and you will get significantly improved results.




For more tips effective email marketing grab a free copy of Profitable Email Copywriting, and for other internet marketing advice visit the authors blog at http://MicroBusinessSpecialist.com

วันจันทร์ที่ 19 กรกฎาคม พ.ศ. 2553

Wristbands - An Effective Tool For Promoting

Silicone wristbands are an enjoyable, trouble-free and money-making way to lift up money in a small period of time. People have attempted task like car washes, cookies sale, lemonade sales, and other thing as well you can visualize while it comes to fundraising approaches. Conversely, people get exhausted of the above; at a point of time they become conscious for the amount of effort they have taken and the return from it.

It's been obvious from several years that there was a requirement of a new-fangled and exclusive suggestion when it came to hoist money for proceedings and charitable trust. And this was the reason for the great success of custom silicone wristbands.

Unlike the other task like the car washes, cookies sales and lemonade sales there is no need to get your hands unclean with silicone wristbands.

The buying procedure is as simple as one would be expecting when buying from some of the company which deals in this profession. It's fast, simple and express and for diminutive charges you can have the making part of your wristbands done in a single day. No theme is needed if you are raising funds for a charitable trust or a football team, rubber wristbands has turn out to be the easiest, most excellent and best ever way to raise those money. They have been use for just on the subject of any reason you can picture.

These bracelets Glow-in-the-dark and are typically chosen by kids and teenagers. This bracelet is superlative for out of the ordinary events such as school dances, building block parties, and some kind of event that draw together youthful People. These bracelets are just right to be use in the shadowy party. Some bracelets put on view two or additional colors assorted into the rubber band. They are termed as swirl wristbands. They are grand for bring in a new-flanged product or endorse a wakefulness operation.

Association like churches and clubs over and over again use custom rubber bracelets while having extraordinary events. Discovery a first-class way to sponsorship and encourage all these activities is very imperative for any association. The Red Cross established all set up taken in from the operation and the operation was very triumphant for the reason that a lot of people purchased the custom rubber bracelets as a sign of support.

A lot of people around the world carry on custom rubber bracelets to give you an idea about their support for a foundation. They are use for lift up funds as well as for presenting ones principles or yet just to create a fashion statement. These bracelets are the just right item for any fundraising event. These silicone bracelets are inexpensive and trouble-free to produce in large quantities.




Shijina is an expert author for wristbands, rubber bracelets and fashion wristband. She written many articles like rubber wristband, make bracelets, cancer bracelets and wristband. For more information visit our site wristbandconnection.com contact me shijinaseo@gmail.com