Writing an email is a combination of marketing formulas and psychological triggers for you to buy. As some online business expert call it is 95% rules and formulas and 5% creativity.
A. Opt-in customers already have an established relationship with the sender.
If the email customer you are mailing knows you well there is a good chance that your email will be opened and read, especially if it is from:
B. The offer is relevant to their needs:
You need to know your target audience and tailor to their needs. As the product you are selling is fulfilling the requirement of the market, they will be excited to know what is new and will open the email as soon as they see it.
C. If the subject line tells them that email has special for a low price offer.
Pricing always makes a difference and specially if the buyer is aware of the current market price of the product and the offer is saving substantial percentage.
This kind of effective email needs a plan how to write it?
1. What is your ultimate goal with this email.
Subscribe to your email list, sign up for a newsletter or purchase a product. Promotions that focus on a single offer pull much better results that promotions that include several offers, so it is important that you clearly define your focus right away.
2. What is the reaction of the reader to your call for action?
Think in terms of benefits. Once they read the email how will they respond to the goal of the email. Is it to sign for a newsletter or to buy the product. Explain the benefits that will bring the results you are looking for.
3. There has to be an urgency in your statement:
As without an urgency, the reader reads the email and persuaded by the benefits thinks of doing it when there is some time. Then it goes in the background and email is forgotten. Urgency is very important. But this urgency should look like real, fake urgency does not appeal to the reader.
4. Numerous compelling benefits with urgency will make them react right away to the call to action. Benefits.
Multiple benefits should always to written with bullets and very short. This reinforces the idea of multiple benefits and focuses the reader to act right away. If you are writing a single benefit in the email then explain in detail in a personal way to get the best out of this one benefit.
5. The size of the email.
Generally a bullet generated email is longer and therefore, it can be little longer than a letter size page.
Where as a personal email with bullets should not be longer than ¾ the of a page.
6. The best spots for the links:
The link to your website should not be written early in the email. It should always be after you have written the benefits with the bullets., or even close to the end. In case a Free offer is presented in the email then your link can be written early in the email
7. Who is the audience you are targeting?
What is your relationship to the customer should be described in the beginning to remind the customer the reason why you are writing all this. For example if they bought a product from you in the past or signed up for your newsletter mention it. Thanks for buying my product (write the name or brand of the product).
8. How to address your reader and yourself in the email.
Call your reader by name and you decide that when you plan to write the email. "We" does not seem the right way to talk to your customer. For yourself trying using "I". Keep this voice of "I" and "YOU" constant.
9. Your Contact Information:
At the end of the email provide you email addresses or other contact information that you want to have. It is very important for writing an email. This provides credibility to your email and you. This also makes you comply with the Can spam act.
10. Always write a P.S. in your email, as it has been observed that all email readers read P.S. attentively.
Many writers prefer to write the biggest benefit in P.S. to take advantage the psychological trigger.
Hypnotizing the reader with compelling benefits;
The most effective promotions grab the reader's attention with compelling benefits that speak directly to the readers deepest desire and greatest fears. Benefits build the value you need to drive people to act when presented with your call to action.
Choosing your tone and transferring the ownership:
Most profitable emails are written in a simple and conversational style. All marketing campaign transfer the ownership of the product to the reader slowly. For example telling the customer about your product transfer the feel of ownership "to help you to take advantage of the special low price we have made the payment plan really affordable for you with monthly installations" This feel of owning the product makes them feel the product their own all they have to do is pay for it. And since it is on easy payments it is even easier.
Fran Aslam is former teacher writer and home business owner "Fran's Home Child Care" and on line marketer.
ไม่มีความคิดเห็น:
แสดงความคิดเห็น